NEOM Seven Senses Boulevard
Description
NEOM is unveiling the Seven Senses Boulevard to honor national talent and products. This cultural and entertainment event aims to raise awareness of NEOM’s Social Responsibility programs and their impact through interactive display of diverse beneficiaries and products. the two-week event showcase the crafts of artisans and Small and Medium-sized Enterprises to enhance their marketing potential and drive their business development, while also highlighting the local heritage of the Tabuk and NEOM regions.
Date
2023
Areas
Brand strategy & positioning Visual identity design Wayfinding system Event Elements
Solution
Through a collaborative and disciplined approach, we were able to develop a brand identity that spoke to its values, mission, and unique position in the market. focusing on creating a visual identity that was both modern and timeless, conveying a sense of reliability, trust, and excellence.
