Nawara
Description
Nawara restaurant has an 80s vibe reflected in its retro branding. They serve traditional dishes with an 80s twist in a cozy and nostalgic atmosphere. Since the rebranding, the restaurant has become more popular in Riyadh as more people fall in love with its unique charm and want to experience the warm 80s atmosphere.
Date
2022
Areas
Creative direction Graphic design Visual identity design Packaging Wayfinding Branding
GOAL
From the moment you step inside Nawara restaurant, you are transported back in time to the 80s, where you can enjoy a unique dining experience that is both fun and nostalgic.
Solution.Not just a picture.
Nawara presented a significant challenge for our team, as retro is not our forte and our youthful team had no prior experience with it. However, we were fortunate to have team members who had experienced the unique era of the '80s and its style, which was wild and just like Nawara to us. Approaching the retro style was not a coincidence; after several meetings with our client, we delved into their cuisine, geography, and demography, as well as the owners' beliefs about Nawara. We conducted research to ensure we met Nawara’s expectations.
