OPen

Megara

Description

our goal was to present Megara's expertise in serving authentic Italian cuisine through visual identity aiming to capture the essence of Italian culture, representing authentic Italian taste., and inviting customers to experience it firsthand through Megara's cuisine.

Date

2021

Areas

Brand research Brand strategy & positioning Visual identity design Packaging design

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PURPOSE

Our objective was to produce a graphic portrayal of Italian cuisine. We sought to establish a striking identity that invokes the same sentiment and understanding of Italian culture that are linked with the conventional cuisine served at the restaurant.